Avalon was envisioned as the first true “urbanburb,” mixed-use development in the southeastern United States, designed to attract high-end estate owners to a new style of residential living. Before commencing design for the development, Wakefield Beasley’s team visited similar projects throughout the country for inspiration, to be able to mimic the elements that worked in terms of common spaces, pedestrian access and dimensions and omit the ones that did not. The firm also asked the local governmental agencies to take part in the tours so all team members could share the same vision. This emphasis on research resulted in a smooth design process creating a wildly successful development. Today, Phase I retail space is 100% leased, the restaurants are thriving and the multi-family component is leased at above-market rate.
Phase II doubles Avalon’s square feet in one third of the acreage. The addition provides a more dense, live-work-play section to the overall project. The street-level space features best-in-class retailers and chef-driven restaurants, topped off by luxury rental homes and a free-standing, 10-story Class A office building that now boasts as Alpharetta’s tallest building.
Phase III of Avalon is expected to open in early 2018 and will include a hotel and conference center along with more retail and dining options.